Givaudan to partner with DigiScents
Geneva, 29 November 2000 - Givaudan (SWX: GIVN), the Swiss based leading company in the fragrance and flavour industry, announces today an innovative collaboration with US based DigiScents, Inc. The deal grants Givaudan an equity stake in DigiScents and the status of a preferred fragrance supplier. Details of the alliance were not disclosed.
DigiScents’ technology and Givaudan’s scents will bring consumers more lifelike and memorable experiences with scented web sites, interactive games, movies and music, e-mail, e-commerce and on-line advertising.
“This deal is the largest investment by the fragrance industry in a new technology,” states Joel Bellenson, CEO of DigiScents. “We are bringing together unrivaled capabilities in sensory science, fragrance technologies, and artistic know-how.”
“DigiScents is the most suitable partner for Givaudan to enter into promising new fragrance markets,” states Jürg Witmer, CEO of Givaudan. “Givaudan’s profound knowledge in fragrance delivery systems combined with its international creative base of world-renowned perfumers will enable this alliance to find superior solutions for revolutionary applications of fragrances.”
DigiScents is a privately held corporation headquartered in Oakland, California. The company has developed a complete hardware and software platform for incorporating scent into all forms of media, including interactive games, movies and music, Web sites, e-commerce, advertising, and educational software. Founded in February 1999 by Dexster Smith and Joel Bellenson, DigiScents is partnering with leading Web sites, interactive media companies and consumer products companies.
Givaudan is a global leader in fragrances and flavours research, development, creation, manufacture and sales. Givaudan is headquartered in Geneva, Switzerland, and has subsidiaries in 40 countries world-wide. In 1999 Givaudan achieved sales of CHF 2.2 billion and CHF 1.8 billion in the first nine months of 2000. The company employs some 5,000 people worldwide.
For further information please contact:
Peter Wullschleger, Givaudan Media Relations
5, chemin de la Parfumerie, CH-1214 Vernier
T +41 22 780 90 93, F +41 22 780 90 90
Director of Public Relations for DigiScents, Inc.