We are used to hearing about the latest season's fashion collections – what's hot, what's not, what's on the horizon ... But what if that same principle was also applied to flavours?
At Givaudan, we have done just that and bring you GivaudanCollections™. GivaudanCollections™ is the umbrella term for our unique flavour collections which capture the latest culinary and consumer trends – relevant to a specific region or local market. Like fashion collections, these flavours are 'of the moment', up to date and relevant to the world in which our customers and their consumers are currently living – fulfilling their flavour-oriented desires.
The food industry is constantly changing and evolving, and with our culinary as well as market and expert insights, we bring you flavours that consumers are currently demanding. Think of GivaudanCollections™ as flavours that are right ... right now! We choose and name our collections by being driven by leading opportunities within key demographics such as kids (GivaudanCollections™ Kids) and key segments including beer (GivaudanCollections™ Beer).
There are also flavour categories driven by key leading opportunities within the market – from the trendy exotic tastes of GivaudanCollections™ Superfruits to the ancient and modern spices of GivaudanCollections™ New World to the always familiar yet ever evolving tastes of GivaudanCollections™ Strawberry. Our collections can also be based off of a geographic region – such as GivaudanCollections™ Mediterranean – based on emerging ethnic snacking trends seeped in tradition.
We provide you with not just merely a collection of 'now' flavours, but flavours that are backed by our knowledge, creativity and expertise – bringing continued success to your brands.